4SiGHT CX Blogs

Being human-focused as a CXM strategy

What is a human-focussed strategy, what does this mean for businesses, and why are most companies actually failing in this area?

The Human Touch in a Digital World: Balancing Automation and Personal Interaction In the fast-evolving landscape of customer service, bus...

Many companies will focus time and energy to create ‘delight’ experiences before they have even begun to tackle the basics of customer ex...

In a word, no. However, the total reliance on it as a way of managing CX and the way it is used does need to change and adapt with the ra...

Many companies will focus time and energy to create ‘delight’ experiences before they have even begun to tackle the basics of customer ex...