Why Us?

4SiGHT CX is made up of a team of highly experienced CX research consulting professionals, with global experience working on both agency and client side.

Global expertise with local knowledge

Our team have worked around the world, from London, to Hong Kong, Singapore and Sydney. As well as strong local knowledge having spent years in both KSA and UAE.

Deep industry experience

With industry experts across banking and finance, telecoms, automotive, real estate and B2B, we have the knowledge needed to understand your business issues.

State of art technology

Our research technology provides best-in-class survey platform, along with real-time dashboards, analytics and closed loop ticketing system.

Our Mission

To help businesses put their customers and employees at the
very heart of their business to deliver customer experiences that
inspire loyalty.

42+

Clients

21+

Partners

Our Philosophy

To deliver CX programs that have a real and positive impact on your customer experience

Be Human

Empathy is a core skillset of CX management, and one that businesses can leverage more. Understanding customer needs and treating them as individuals is a key driver to inspiring loyalty.

More than measurement

CX programs need to be more than just measurement programs that track a number. The focus should be delivering continuously exceptional experiences to your customers.

Embrace your employees

Employees should be empowered to take an active role in the CX Program, they know your business best! Their feedback is an invaluable source of data to help you identify what is working and what is not.

Our Team

Liz Berks​

CX Lead

Liz Berks is a Customer Experience specialist helping clients to transform their business to align with customer needs and deliver improved business performance.

Liz has experience across the globe helping clients define their CX strategy, as well as working on the frontline of CX definition and development for a global airline.

Liz has 17 years of consulting and customer insights experience globally, from the UK to Hong Kong, Singapore, Australia and Saudi Arabia.

Our Team Structure

Our team of Strategy Consultants are supported by four Expertise and Technical teams

Customer Understanding
Team

Qualitative research experts,
helping you to get to know
your customers in depth

Voice of Customer
Team

Quantitative research
experts, advising on
framework, metrics and KPIs
that meet your business
needs

Technology Automation
& Dashboard Team

Managing our best-in-class
survey, dashboard and closed
loop ticketing platform

Social Media Intelligence
Team

Experts using social media
content in a new way, helping
you leverage this data source
for actionable insights