Category: CX Strategy
NPS Benchmarking KSA 2023
Welcome to our NPS Benchmarking Report for KSA! Do you wish to know how your customer is deciding and what…
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The Human Touch in a Digital World
The Human Touch in a Digital World: Balancing Automation and Personal Interaction In the fast-evolving landscape of customer service, businesses…
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Getting the basics right: creating delight or averting disaster?
A typical dinner time with my 4-year-old son goes something like this…My son: Mummy I know what will make you…
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Is it the end for the voice of customer survey?
The VoC program became the backbone of CXM for many years, however, its limitations led many CX practitioners to question…
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Being human-focused as a CXM strategy
Recently, I was trying to describe ‘being human-focused’ in CXM to a colleague, and I couldn’t quite articulate what I…
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