4SIGHT

23 June 2024


The Human Touch in a Digital World

The Human Touch in a Digital World: Balancing Automation and Personal Interaction In the fast-evolving landscape of customer service, businesses…

Read More

4SIGHT

22 June 2021


Getting the basics right: creating delight or averting disaster?

A typical dinner time with my 4-year-old son goes something like this…My son: Mummy I know what will make you…

Read More
Is it the end for the voice of the customer survey?

4SIGHT

22 June 2021


Is it the end for the voice of customer survey?

The VoC program became the backbone of CXM for many years, however, its limitations led many CX practitioners to question…

Read More